Customer Acquisition Training - Malawi

Customer Acquisition Masterclass​ Outline

Module 1: Fundamentals

• Introduction to Customer Acquisition
• Decision-Making Process
• How People and Companies Buy?
• Effect of Technology: Buying and Selling a Process

Module 2: Finding and Acquiring Right Customers

• Techniques of Market Search
• Marketing
  • Analysis
  • Segmentation
  • Profiling
  • Personas
• Difference Between Volume and Value
• Prospect Pool

Module 3: Setting Objectives

• SMART Objectives
• Developing KPIs
• Conversion of Rates Via Sales Cycle

Module 4: Building an Acquisition Strategy

• Describing the Target Audience
• Defining the Value Statements for the Audience
• Communicating by the Journey from Prospect to Customer
• Predicting Response and Results

Module 5: Creating an Acquisition Communication Plan

• Evaluation and Selection of Media
• Develop an Effective Online and Offline Strategy Using Media
• Benefits of Multimedia Integration

Module 6: Creative Long-Term Acquisition Marketing Strategies

• Measuring the Efficiency of Campaigns
• Focus on Customer Requirements
• Testing and Evolution’s Role
• Measure Campaign Effectiveness Using Web Analytics

Who should attend this Customer Acquisition Training?

The Customer Acquisition Training is tailored for individuals and businesses seeking to enhance their skills and strategies in acquiring new customers. This Customer Acquisition course can benefit a wide range of professionals, including:

• Marketing Professionals
• Business Owners
• Entrepreneurs
• Product Managers
• Digital Marketers
• E-Commerce Professionals
• Public Affairs Professionals

Prerequisites of the Customer Acquisition Training

There are no formal prerequisites for this Customer Acquisition Training.

Customer Acquisition Training Overview

Customer Acquisition stands at the heart of every business's growth strategy, embodying the process of attracting and obtaining new consumers. Central to the lifecycle of businesses, it encompasses the strategies and practices aimed at influencing potential customers to patronise a company's products or services.

The cost and efficacy of acquiring new customers directly impacts a business's profitability and sustainability. Understanding Customer Acquisition allows companies to estimate the financial value each consumer brings, an essential metric that shapes marketing budgets, business strategies, and overall direction. Mastery of this subject is paramount for professionals such as marketers, sales executives, business strategists, and startup founders, all of whom play a pivotal role in expanding a company's customer base and revenue streams.

This 1-day Customer Acquisition Training offered by The Knowledge Academy is meticulously crafted to instil delegates with a profound understanding of Customer Acquisition's core principles and advantages. Delegates will delve into the profound impact of technology on consumer behaviours and decision-making processes in modern buying or selling scenarios.

Course Objectives:

• To equip delegates with cutting-edge strategies for effective customer targeting and outreach
• To develop proficiency in utilising digital platforms for maximised customer engagement
• To instil a data-driven approach for analysing and optimising acquisition campaigns
• To enhance skills for building long-term customer relationships and ensuring retention
• To provide insights into measuring and evaluating the success metrics of acquisition strategies

After completing this Customer Acquisition Training, delegates will be well-equipped to navigate the ever-evolving domain of Digital Marketing. They will possess the skills needed to design and execute successful customer acquisition campaigns, ultimately driving business growth and revenue.

What’s included in this Customer Acquisition Masterclass?

• World-Class Training Sessions from Experienced Instructors
• Customer Acquisition Certificate
• Digital Delegate Pack